Doubling your Sales Potential with double sided business cards
All business cards serve as a marketing tool for any business. Utilizing the space on both sides of your business card will basically maximize their effectiveness. Having double sided business cards will double your cards’ visibility and will let you input twice as much information than you would normally have on a regular one-sided business card.
Advantages of using double sided business cards:
1. The multi-purpose factor
Double sided business cards can serve more than its main purpose of carrying your contact information (or your company’s information); you can use the reverse side of the card as an instant appointment-setting medium (like what most doctors and dentists do).
Most printing companies have instant appointment templates that can fit right into the back of your business card so you can make use of them.
2. A chance to list your services
You can use the reverse side of your card to list your company’s services or the type of programs you or your company specializes in.
3. A chance for extra marketing
The back side of your business card is an ideal place to market and advertise the extent of your company’s services. You should take advantage of this free marketing opportunity as this will generate more leads for your business.
Tips to having an effective double sided business card:
Prompt potential customers to check the backside
By default, people who’ve received your business cards will flip them over. Still it would be better if you prompt potential customers to do it. For example, put something on the front side that would make the holder flip the card it over. Something like “Check out our special offer at the back of the card” would be quite sufficient.
Research
Take time to research and know the possible marketing lingo that will get the attention of your market sector. This simple strategy will cause them to check your company out
Even if you only give out 50 double business cards, if they were effectively made that would already be 50 additional business opportunities for you. Therefore, through your business card, you can give your potential customers a teaser of what they want.
Background images and logos
Put your contact information, with a background image or logo, on the front side of your card and a list of your services in plain, black text on the back side.
In case you have a company image or logo that wouldn’t look nice with text all over it, you can then opt to place it alone on the front side of your card then have all other information in plain text at the back of your double sided business card.
Creative cards
Real estate agents have become creative with their double sided business cards; they display a cityscape on the front of the card and use the reverse side to display a photo of themselves with their contact information in plain text. Others have their photo and contact information on the front, then a handy amortization table on the reverse side of the cards.
Be creative and think about the information you would like to share and impart to your prospective customers. Some business people fail to see the importance of utilizing the space on the backside of their double sided business cards and thus lose a possible marketing advantage over their competitors.